SPACELAB DESIGN
SEIDLER INTERNATIONAL
100 ELIZABETH BAY ROAD
SUITE 81 A
SYDNEY NSW AUSTRALIA

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Website design, User Experience Design, frontend page designs, creative direction and artdirection for well loved design hunter online platform.


Habitus and their republic of design hunters celebrate authentic design as a way of life.


From its base in Australia it seeks out the uniqueness of the Asia Pacific, be it interiors, art, architecture or products - with curated stories behind the stories.


The website and the well loved and collected coffee table print magazine are a collaboration with Financial Review's design editor Stephen Todd and deputy editor Holly Colleen, both leaders in their field.


https://www.habitusliving.com/

Successful 2017 season campaign and brand refresh for Sydney Philharmonia Choirs Company - the preferred choir of the Sydney Symphony Orchestra, performing in Australia's premiere arts venue the Sydney Opera House with monumental works such as Bach's St Matthew's Passion, Mozart's Requiem, Handel's Messiah, and more featuring up to 400 choristers and the orchestra.


The successful campaign includes the Season brochure launch in Government House, an extensive and successful online campaign, the Sydney Opera House campaign and vitrine posters, banners, google and social media campaigns, and design and roll out for 9 concerts including advertising, posters, taxi backs, online concert campaigns, Opera House graphics, and 20p programm design for each concert. Also AvantCard postcard and mini mag design and production.



spc.spacelabprojects.com.au/


http://staging10.worlddigital.com.au/


http://www.sydneyphilharmonia.com.au/


www.sydneyoperahouse.com

Design and Concept and soft Re-Brand for 2016 campaign for the Sydney Philharmonia Choir. Includes City of Sydney Banners, Sydney Festival Domain slide, Brochure Season 2016, Website for Opera House and the Choir, web and email banners, choir flyers for concerts, programmes for concert, social media graphics, taxiback, Sydney Opera House vitrine posters, Sydney Opera House sliding wall graphics ticketek banners, google adwords campaign banners and gif animations. http://spc.spacelabprojects.com.au/ sydneyoperahouse.com sydneyphilharmonia.com.au

Art Direction and Design of 224 page publication featuring Fashion, Beauty, Art photography and travel stories from Australia and the Pacific. Bilingual in Mandarin and English. Editor Marian Simms, publisher Chao Xian Yang. Photographers Jez Smith, Michele Aboud, James Mills and more. View website www.koncierge.com.au and online edition

Sylvia Weimer has art-directed and designed numerous magazines in Australia, Asia and Europe for publishing clients in the Luxury/Fashion/ Lifestyle / Interior / Architecture sectors including the Indesign Group / Indesign Interior Architecture Magazine, DesignSpace, Autore Magazine for Pearlautore International, Lumiere, Hekmag Berlin, Studio Magazines / Black&White Magazine, Cream Magazine, Razor Magazine, ACP magazines and books, Edipresse Group / Solitaire Media Singapore, Jetgala Beyond First Class, Execujet Magazine, and Palace Asia's Elite Property showcase.
Design and Art Direction of launch edition of Singapore based Palace Magazine, an ultra luxury consumer print magazine catering to the lifestyle of Asia-Pacific's top earners and all topics Architecture, Product and Luxury interior design.
Logo, branding and design for new food festival 'A Moveable Feast', 2015 and 2016 feast campaigns for Diner en Blanc Australia founder Antoine Bessis and Trippas White Group SydneyPhotography Ania Wawrzkowicz, UK. With special thanks to Matthias Frey and Q Germany.
Rebrand of Artedomus logo in 2010, and advertising campaign in leading architecture magazines for leading Italian stone supplier Artedomus. Advertising, brochures, spec cards, trade fair material, online banners.
8 PAGE FOLDOUT CONCERTINA FOR PEARLAUTORE INTERNATIONAL FOR THE ANNUAL INTERNATIONAL JEWELLERY FAIR IN BASEL SWITZERLAND. art direction concept and design for international advertising campaign published worldwide from vogue italy to quantas magazine and financial review magazine and destinations australia
DESIGN AND ART DIRECTION OF LAUNCH ISSUE AND ISSUES 01-10  OF 160P BI-MONTHLY MAGAZINE 'JETGALA' BASED IN SINGAPORE, CATERING FOR THE ENTIRE ASIAN-PACIFIC ULTRA LUXURY MARKET INCLUDING FROM MIDDLE EAST, OCEANIA TO ASIA PACIFIC, CHINA, INDIA AND JAPAN. FEATURES PHOTOGRAPHIC SPREADS FROM THE WORLD'S LEADING PHOTOGRAPHERS BASED IN HAMBURG, PARIS, NEW YORK, LA, SYDNEY, HONG KONG AND MORE.
Jetgala Magazine Chinese Edition, Issue 01 launch edition. Design and Art Direction and branding for launch into the Chinese market.
DESIGN/ARTWORK FOR LEADING JAZZ MUSICIAN STU HUNTER S ALBUM 'THE MIGRATION' FOR HIS SYDNEY FESTIVAL CONCERT 2016 sydneyfestival.org.au
Linde Ivimey is known for her intricate sculptures and has become one of Australia's most highly regarded artists. Spacelab Design produced the first major publication on the artist’s work, 'Linde Ivimey'. This 192 page monograph by Louise Martin-Chew traces the chronology of Ivimey’s practice and has been highly commended in the Museums Australia Design Award. The book is based on a grid of a centred text in a defined square, echoing the centred sculptures on all the full bleed photography pages. The foiled linen hardcover is finished with a foiled and embossed dust jacket and thick black ribbon. Collaboration with Martin Browne Contemporary gallery. The book accompanied the exhibition 'IF PAIN PERSISTS: LINDE IVIMEY SCULPTURES' at the University of Queensland Art Museum.

DESIGN OF IPAD OPTIMISED WEBSITE FOR ONE OF AUSTRALIA'S LEADING FASHION AND BEAUTY PHOTOGRAPHER JEZ SMITH www.jezsmithphotography.com

Branding, Collateral, Stationary, photographic art direction, and Concept, and design for responsive mobile friendly website for new barristers chambers www.level22.com.au Photography Michele Aboud www.micheleaboud.com

rebrand and redesign of online presence for swiss frameless window supplier www.vitrocsa.com.au to reposition the brand as the first choice in high quality frameless windows in the architecture community. design is responsive and optimised for mobile and tablet. Text by Indesign Media.
Branding, website design, photographic art direction, and stationary design for one of Sydney's leading barrister chambers, located on the 55th floor of the beautiful MLC centre. www.jackshand.com.au

Online magazine concepts, design, typography and art direction for multimedia experimental magazine 'SUPPLY' - editors Stephen Todd (ex Numero, Dutch, Wallpaper magazine) and Amanda Talbot (ex Elle Decoration UK) - Styling Akira, photographer Nicholas Samartis. The magazine prototype was featuring video, sound effects, moving type - in progress throughout 2012.

DESIGN OF FASHION/ART PHOTOGRAPHY COFFEE TABLE BOOK FOR COUTURE JEWELLERS FAIRFAX & ROBERTS / DESIRE BRAND MANAGEMENT - ART DIRECTION OF 12 PHOTOGRAPHY AND ILLUSTRATION STORIES FEATURING INTERNATIONAL CONTRIBUTORS

art direction and design for Fairfax&Roberts 'Safir' campaign, scrapbook style booklet with french fold and hand-stitched thread binding, 7x5m windows for the martin place showroom, ad campaign in financial reviews, life and leisure luxury

photography justin cooper

ART DIRECTION AND DESIGN FOR 'FEAST' CARAVAGGIO INSPIRED CAMPAIGN PHOTOGRAPHED BY DIEU TAN. GILT-EDGED BOUND BOOK AND PAPERBACK, LARGE ULTRA GLOSSY POSTCARDS, FLAGS AND BANNERS FOR MARTIN PLACE SHOWROOM SYDNEY, AD CAMPAIGN FOR FINANCIAL REVIEW AND LIFE&LUXURY  MAGAZINE

the website design for www.opus9.com.au features an endless scroll quick and easy to use on all desktop and mobile devices, and inexpensive and easy to use e-commerce facility site coding by kinetik online shop coding by Alexis Dewick

Bespoke Magazine for the International ExecuJet Aviation Group, a leading global business aviation organisation, in partnership with Jetgala Magazine. Logo, branding, masthead, design and production of the magazine.

Identity, website and portfolio for creative director Tony Assness. Collaborator Marita Leuver.

art direction concept and design for international advertising campaign published worldwide from vogue italy to quantas magazine and financial review magazine and destinations australia photography tim richardson styling kelvin harries makeup max may

DESIGN OF CULTURAL FESTIVAL IDENTITY AND COLLATERAL DESIGN OF 48 PAGE GUIDE AND 64 PAGE PROGRAM AND JC DECAUX CITY SIGNAGE. COLLABORATOR LEUVER Design

DESIGN OF WEBSITE FOR ECO LUXE TRAVEL BLOGGER WEBSITE STARTED BY JOURNALISTS www.caviarandmint.com

CODING/TECHNOLOGY KINETIK

SPECIAL BOOK HARDCOVER SOFTCOVER COLLECTORS' EDITION 248P AUSTRALIAN MUSIC ICONS PHOTOGRAPHED BY AUSTRALIAN LEADING PHOTOGRAPHERS

Branding, logo, design, and photographic art direction and concepts, plus website design, stationary design and mediation website, for leading chambers 12 Wentworth Selborne Chambers Sydney.

www.12thfloor.com.au

Photography Zeduced
Coding Kinetik
Collaborator Leuver Design

Photographic Art Direction, collage design and Website Design for leading Barristers Nigel Bowen Chambers. The site is featuring innovative sliding navigation utilising Ajax technology and is also optimised for iPad and mobile devices.

http://www.nigelbowen.com.au/

Photography Waded
Coding Kinetik
Copy Damon Birrell
Collaborator Leuver Design

Concept and Design Art Direction for internationally operating Australian company Wovin Wall who make a dimensional wall surfacing system which is also used for soundproofing

the visual navigation mimicking the wovin wall system is complemented by a state of the art filtering system for the top navigation its minimal approach appealing to interior design visitors

www.wovinwall.com

coding by kinetik

ADVERTISING CAMPAIGN AND COLLATERAL AND SIGNAGE FOR THE FIRST FABERGé store outside Russia since 1917 - ran in major financial and business magazines and flags were widely seen from their flatship store in Martin place
design and art direction of 120p bimonthly publication for singapore based pro jeweller which is owned by the swiss group edipresse and is the leading B2B publication for the jewellery industrie in asia pacific and oceania.

MASTHEAD AND CONCEPT FOR MONTHLY PHOTOGRAPHY TRADE MAGAZINE

ART DIRECTION AND DESIGN OF QUARTERLY INTERNATIONAL ART / LIFESTYLE/ POP CULTURE MAGAZINE

Cream Magazine - a cooler blend of pop culture, Kylie Minogue Cover.

Magazine designed and art directed by Sylvia Weimer at Spacelab Design, programming of iPad app by Oomph under Sylvia's direction.

Features music links, video links, social media links, overlays, 360 degrees swivels.

View the youtube video demo

View the vimeo demo

ART DIRECTOR & DESIGN OF ANNUAL INTERNATIONAL ART / JEWELLERY / FASHION / CULTURE / TRAVEL MAGAZINE FOR PEARL AUTORE INTERNATIONAL, launched at baselworld switzerland, global distribution, INCLUDING design and production of 5 LANGUAGE EDTIONS (Mandarin, japanese, spanish, italian and russian)

ART DIRECTION + DESIGN OF LUXURY EDITION OF FASHION / JEWELLERY MAGAZINE FOR PEARLAUTORE INTERNATIONAL

PHOTOGRAPHY: 'AQUA PERLA' DIEU,
'LIME LIGHT' TROYT COBURN, 'QUIET ON SET' TROY HOUSE

ART DIRECTOR & DESIGN OF ANNUAL INTERNATIONAL ART / JEWELLERY / FASHION / CULTURE / TRAVEL MAGAZINE FOR PEARL AUTORE INTERNATIONAL, 5 LANGUAGE EDTIONS

Concept, Art Direction, navigation- and website design for Australian based leading international Pearling company Pearlautore. http://www.pearlautore.com/ Coding Kinetik

SFF2003

Concept, design and campaign for 50th Sydney Film Festival. City of Sydney banners, program booklet design, Cinema banners for Dendy Opera Quays, JC Decaux banners throughout the city, State Theatre banners, merchandising material. Included managing daily press advertisements on very short turn around and producing a collectors item programm book edition with metallic ink. In collaboration with Leuver Design.

SFF2013

For 60th Sydney Film Festival supporting role to collaborator Leuver Design and creative director Marita Leuver, contribution to initial pitch document, contribution to programm cover and program pages, artwork support for programm, slides, and rollout of press ads, see SFF 2013 on www.leuverdesign.com.au.

ART DIRECTION AND DESIGN OF 10 ISSUES OF QUARTERLY INTERIOR DESIGN ARCHITECTURE Product MAGAZINE over 4 year period.

Logo design, Branding and art direction for Designer's Saturday Event 'Saturday indesign' (Sydney, Melbourne, Brisbane, Singapore) for Indesign Media

Concept, Art Direction and website design for online presentation of leading architecture photographer Willem Rethmeier.

http://www.willemrethmeier.com/

Coding Kinetik

DESIGN & ART DIRECTION OF FURNITURE / INTERIOR / ARCHITECTURE / MODULAR FLOORING MAGAZINE FOR PUBLISHER INDESIGN MEDIA AND european company INTERFACEFLOR

Concept, Art Direction, Branding and Website Design for one of Australia's largest Furniture companies.

The site is using latest technologies such as Ajax, Kinetiks custom CMS  secure online shopping, optimisation for iPad and mobile devices. project scope also included art direction for the King blog and the graphics for the Twitter and Facebook accounts.

http://www.kingfurniture.com.au/

Coding Kinetik

Branding, design and roll out of graphics for HHMP Melbourne conference 'Multiple Perspectives' on HIV treatment, banners, conference website and cover and intro pages of 248 page publication.

Website Re-Design of Holdsworth House Medical Practice in collaboration with Kurni Kwok (inhouse CMS) incl screen design for the moving display screens throughout the practice.

Supporting role in rebrand of Holdsworth House Medical Practice, in collaboration with Leuver Design, Kurni Kwok and Dr Dick Quan.

art direction and design of WATTYL QUARTERLY INTERIOR MAGAZINE amongst a range of other custom magazines such as Zip's 'Boiling Point' for publisher indesign media

ART DIRECTION, DESIGN AND LAYOUT BY SYLVIA WEIMER // SPACELAB DESIGN PRODUCED FOR DESIRE BRAND MANAGEMENT AND WELLA AUSTRALIA

Concept and Design of Branding and collateral for 3D architectural rendering and animation company c3di.com.au who worked on QAGOMA Gallery for Contemporary Art Brisbane visualisation concepts. The business cards are screenprinted in fluorescent green and black on transparent recylable plastic referencing the wireframes that form the company's work. The folder was concepted in A3 size of the same material. Collaboration with Leuver Design.

Art Direction, navigation design and Website Design for leading Architects and interior designers studiointernationale.
http://www.studiointernationale.com

Hand-delivered invitation for Alberts Music 125th birthday dinner in form of a 12 page brochure featuring the history of Songster and Alberts Music from the 1900's through to the 1950s, 60's and 70's through to signing up Rock group AC/DC, photo and font graphic collages and hand stitched binding of mini brochure. In collaboration with Tony Assness and Leuver Design.

Logo design, branding and collateral for artisan bakery Sonoma - winner of foodie award for best bread in Sydney, applied in bread packaging and signage for various Sonoma outlets

loga, Branding, and collateral for internationally successful advertising agency BMF

Concept, Art Direction and website design for online presentation of lifestyle, travel and food photographer Cath Muscat.
http://www.cathmuscat.com

Coding Kinetik

Concept, photographic Art direction and design of 12 page fashion brochure for bespoke shoemaker andrew mcdonald, exploring a Guy Bourdin hommage in referencing his famous shoe fetish photography.
Photography Juli Balla
Styling matt stegh

German born founder Sylvia Weimer launched Spacelab Design initially with A focus on editorial design + art direction for luxury brands and fashion & lifestyle publications, online and print campaigns in the architecture/art/ fashion/furniture/lifestyle sector. Her previous successfully run studio in Germany, Weimer Communication Design, worked for Motorola Euro HQ, Nassauische Sparkasse Bank, Chrysler, and the Fluxus Art movement.

Sylvia enjoys a reputation as a leading international art director, designer and typographer, see Linkedin profile and Creative Director profile on The Loop Creative portal. Spacelab developed an ever growing reputation in designing mastheads & typefaces for clients, publications and books.

Professional involvement include member of Type Directors Club NY, AGDA Australian Graphic Design Association, Friends Of Carriageworks Art Centre, Former co-member of the Contemporary Benefactors Art Gallery Of New South Wales AGNSW, editorial contributor for architecture and design magazines in Singapore, Shanghai/HK, Germany, and Australia/NZ, member of judge panel at Capture Photography Awards. High commendation in book awards for University Of Queensland Art Museum’s monograph of artist Linde Ivimey’s work together with Martin Brown of Martin Brown Gallery. Website Of The Year for Silberbromide first Australian photography portal with Pierre Kuhn.

Spacelab Design and Sylvia are regularly collaborating with hand picked specialists and with other design and online studios on a range of large scale projects. All collaborators, freelancers, interns and associates share my big passion for design and typography, whilst focus is on our client’s communications objectives to help clients to achieve their goals successfully in their markets. Recent successful collaborations include a 44-page St Vincent Heart Health online portal for St Vincent Hospital and branding for a St Vincent Research Project launched soon, Also the successful Musica Viva newsletter redesign with Permission online strategists. Past successful collaborations include projects with Leuver Design for the Sydney Film Festival 2003, Goethe Institute, C3D Architecture, Assness, and Alberts Music, also the initial Macquairie Bank website redesign with Julian Oppen from Fullcream.

For large online projects that require CMS, e-commerce systems, apps or mobile sites we work with a range of hand selected regular technology partners. Other associates available to our clients are senior editorial writers, marketing writers, strategy specialists, app producers, SEO specialists, legal specialists, photographers, stylists, producers, all at the top of their field.